BarkleyREI 

BarkleyREI is a 30-person, award-winning digital marketing agency that specializes in higher education. The company takes pride in their custom, user-centered website design approach and offers a full range of related services and digital solutions from content strategy, SEO, online media planning, and search marketing.

OmniUpdate Concierge Program services provided by BarkleyREI include the following:

Service Category: Analytics
Service Type: Advanced Analytics Audit and Measurement Plan
Estimated Hours: 35

Customer Requirements: Give BarkleyREI access to analytics account(s)

Deliverables:

  • Initial call to discuss goals and requirements
  • Audit of up to 2 existing analytics properties (such as the main website and a sister microsite) to identify problems and opportunities
  • Report including the following:
    • Findings and insights from audit
    • Comprehensive set of metrics that correspond to customer goals
    • Custom tagging recommendations to support the measurement plan
    • Plan for creating 3-5 advanced segments to support tracking for specific audiences
    • Implementation of a custom dashboard to provide easy access to key metrics
  • Additional 5 hours of consultation time to walk through the report and answer questions

Notes: Only available for customers using Google Analytics as their primary website tracking solution. Does not include implementation of recommendations.

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Service Category: Analytics
Service Type: Advanced Google Analytics Implementation
Estimated Hours: 40

Customer Requirements:

  • Give BarkleyREI access to analytics account(s)
  • Purchase BarkleyREI's Measurement Plan

Deliverables:

  • Measurement plan (available as as a separate service)
  • Implementation of Google Tag Manager container on existing website
  • Testing of implementation to verify accurate reporting in Google Analytics
  • Creation of up to 20 custom events
  • Creation of up to 5 advanced segments
  • Creation of up to 10 goals
  • Review of implementation
  • Additional 5 hours of consultation time to walk through the report and answer questions

Notes: This service is designed as a follow up to the Advanced Analytics Audit and Measurement Plan service.

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Service Category: Customization
Service Type: Template Design and Development 
Estimated Hours: 50

Customer Requirements

  • Give BarkleyREI access to OU Campus CMS account
  • Additional file sharing/posting access may be requested

DeliverablesDesign, development, integration, and testing of up to 1 new website template

Notes: Database programming (such as creating a new datasource) is out of scope, but can be added for an additional fee.

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Service Category: Digital Marketing
Service Type: Paid Search Audit and Recommendations 
Estimated Hours: 35

Customer Requirements: Give BarkleyREI access to analytics and Adwords account(s)

Deliverables

  • Initial call to discuss goals and requirements
  • Review of current paid search setup, including campaign settings, keyword cost/relevancy, ad copy, and conversion tracking capability
  • Report with specific recommendations for optimizing paid search, including: 
    • Problems and opportunities with current setup
    • Ideas for aligning paid search with goals and best practices
    • Better use of budget to generate higher quality traffic
    • Use of additional or alternative keywords (if applicable)
  • Additional 5 hours of consultation time to walk through the report and answer questions
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Service Category: Digital Marketing
Service Type: Social Media Measurement Plan 
Estimated Hours: 35

Customer Requirements:

  • Give BarkleyREI access to analytics and Adwords account(s)
  • Give BarkleyREI access to current social media measurement tools (if available)

Deliverables:

  • Initial call to discuss goals and requirements
  • Review of existing social media presence, metrics, and reporting tools
  • Report that includes a breakdown of current social presence, detailed plan for how to measure social presence moving forward, and recommendations on tools and providers that can provide additional data to support a complete measurement plan
  • Additional 5 hours of consultation time to walk through the report and answer questions
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Service Category: Digital Marketing
Service Type: Marketing Automation Plan 
Estimated Hours: 30

Customer Requirements:

  • Give BarkleyREI access to analytics account(s)
  • Give BarkleyREI access to current ESP
  • Give BarkleyREI limited access to CRM data such as reports (if available)

Deliverables:

  • Initial call to understand goals, admissions cycle, and expectations for the project
  • Review of current lead generation and nurturing process
  • Review of current ESP and email capability
  • Review of lead generation sources (such as inquiry forms) on current website
  • Report with specific recommendations for increasing lead contact
  • Additional 5 hours of consultation time to walk through the report and answer questions

Notes: This service is designed to help customers generate better leads and then more effectively nurture leads through more immediate and consistent digital communication.

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Service Category: Usability
Service Type: User Experience Audit 
Estimated Hours: 40

Customer Requirements

  • Provide basic information on target audience and website goals
  • Give BarkleyREI access to analytics account(s)

Deliverables:

  • Initial call to understand needs and concerns
  • Heuristic evaluation of the current website user experience; the website will be evaluated using a combinatiion of general website usability best practices and higher education digital best practices
  • Report providing 7- 10 specific website improvements with specific examples and guidance on implementation
  • Additional 5 hours of consultation time to walk through the report and answer questions

Notes: Recommendations will be provided in a written format. Wireframes or template/page designs may be purchased separately.

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Service CategoryUsability
Service Type: Online Usability Testing 
Estimated Hours: 40

Customer Requirements: Live website or working prototype

Deliverables:

  • Test plan with audience detail
  • Up to 5 tasks (e.g., submit a form, find a program)
  • Setup and exectuion of online tests for 6-10 participants via UserTesting.com
  • Report with findings and recommendations
  • Additional 5 hours of consultation time to walk through the report and answer questions

Notes: Recommendations will be provided in a written format. Wireframes or template/page designs may be purchased separately.

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Service Category: Website Optimization
Service Type: SEO Audit and Recommendations 
Estimated Hours: 25

Customer Requirements: Give BarkleyREI access to analytics account(s)
Deliverables:

  • Analysis of the following:
    • General state of the site (traffic, structure, etc.)
    • Use of external and internal links
    • Use of meta content
    • Content optimization opportunities
    • Keywords gaps and opportunities
  • 15-page report detailing the state of the site currently, analysis of important elements of the site, and specific instructions for how to improve these elements
  • Additional 5 hours of consultation time to walk through the report and answer questions
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