HEM 

Higher Education Marketing offers digital marketing services to higher education institutions. Their analytics-driven approach helps colleges and universities eliminate the guesswork from marketing decisions. Through a comprehensive suite of services, including Google Analytics, Search engine optimization, pay-per-click marketing, social media marketing, website design, and branding, Higher Education Marketing creates and implements integrated marketing strategies and solutions for all their clients’ marketing needs, including lead generation, recruitment, and retention.

OmniUpdate Concierge Program services provided by Higher Education Marketing include the following:

Service Category: Analytics
Service Type: Google Analytics Setup
Estimated Hours: 12

Customer Requirements: none

Deliverables:

  • Create Google Analytics account(s)
  • Install and configure analytics for optimal performance and detail tracking
  • Set up goals, funnels, and filters as required
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Service Category: Content Strategy
Service Type: Target Audience Persona Development
Estimated Hours: 12

Customer Requirements: none

Deliverables: Detailed report (presented in an online meeting) defining student personas for content marketing initiatives, including description, demographics, student needs, and motivations

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Service Category: Digital Marketing
Service Type: Digital Marketing Assessment
Estimated Hours: 20 

Customer Requirements: none

Deliverables: Digital marketing assessment report (presented in an online meeting) including an evaluation of websites, SEO, PPC, content, social media, and recruitment effectiveness

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Service Category: Digital Marketing
Service Type: PPC Setup
Estimated Hours:20 (landing page design and setup); 2 (per PPC campaign setup)

Customer Requirements: none

Deliverables:

  • Account setup and configuration of PPC campaigns for recruitment marketing
  • Ads and landing pages for campaigns
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