mStoner 

mStoner, Inc. helps clients to tell their authentic stories by clarifying their unique brand value proposition, creating a content strategy to communicate the brand effectively, and implementing compelling and dynamic communications across the web, mobile, social media, print, and other channels. mStoner focuses on research, data, and results. Since 2001, mStoner has worked with more than 300 colleges, universities, and professional schools in the U.S. and abroad.

OmniUpdate Concierge Program services provided by mStoner include the following:

Service Category: Analytics
Service Type: Analytics Consulting
Estimated Hours:

Customer Requirements:

  • Give mStoner access to analytics account(s)
  • Describe goals and success criteria for the website, as well as any specific site features you would like to track

Deliverables:

  • Establishment of website goals and success criteria that need to be measured
  • Planning and implementation of a set of tracking mechanisms for the website within Google Analytics
  • Document outlining the repeatable cycle of planning, measuring, and auditing analytics results to inform future website improvements
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Service Category: Content Strategy
Service Type: Website Content Strategy
Estimated Hours:

Customer Requirements:

  • Provide all current brand and identity guidelines or standards
  • Provide description of the internal resources available to develop content for the website

Deliverables:

  • Content Strategy Report containing the following:
    • High-level recommendations for content strategy on your website, including messaging recommendations for the top-level pages
    • Recommendations for content development and alignment with your content and brand strategy goals and guidelines
    • Recommendation of an editorial strategy
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Service Category: Governance
Service Type: Website Governance Recommendations
Estimated Hours:

Customer Requirements: Provide an accurate description of the current state via documentation and/or discussion by phone

Deliverables:

  • Governance Report containing the following:
    • Outline of aspects of ongoing website oversight: strategy, policy, standards, training, roles and responsibilities, workflow, organizational alignment, and resource allocation
    • Strategies for communicating changes across campus
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Service Category: Information Architecture
Service Type: Information Architecture Recommendations
Estimated Hours:

Customer Requirements:

  • Provide access to stakeholders for kickoff and a work session
  • Provide access to existing website
  • Provide mStoner with access to Google Analytics and any existing user research

Deliverables:

  • Stakeholder interviews
  • Report including site IA up to 60 pages and a map of existing pages to the new IA
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Service Category: Usability
Service Type: Usability Testing
Estimated Hours:  

Customer Requirements:

  • Provide a list of potential testing participants, typically current or prospective students (depending on the testing approach)
  • Provide incentives in order to achieve the necessary participation rates (if applicable)

Deliverables:

  • Structured process for gaining feedback on the effectiveness of your website from both a design and information architecture standpoint (exact details of the testing approach, the testing tool used, and the testing method will be determined during technical planning, but will likely include online testing tools)
  • Quantitative and qualitative testing results and written recommendations for improving the website based on the test
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Service Category: Website Optimization
Service Type: SEO Evaluation and Tune-Up
Estimated Hours:  

Customer Requirements: none

Deliverables: Report with recommendations for optimizing on- and off-page SEO based on best practices, and the specific goals and unique challenges of your website

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