Ruffalo Noel Levitz 

What would you like to accomplish? Each year, campus executives meet with Ruffalo Noel Levitz to accomplish their goals for student recruitment, marketing, financial aid, student success, and alumni engagement. The company offers consulting and innovative technologies to support website development, social networking, and other interactive marketing strategies. Their services are data-driven and customized to your goals. In addition, Ruffalo Noel Levitz research reports, papers, and articles help campus leaders stay on top of current trends.

OmniUpdate Concierge Program services provided by Ruffalo Noel Levitz include the following:

Service Category: Analytics
Service Type: Google Analytics Implementation Support
Estimated Hours: 30

Customer Requirements:

  • Provide Ruffalo Noel Levitz access to Google Analytics
  • Participate in intake call
  • Faciliate meeting time/attendees for webcast presentation


  • Review of current implementation of Google Analytics on your website with a webcast presentation of findings and recommendations for upgrades
  • Consideration of reports, dashboards, and analytics training and management opportunities
  • Summary PowerPoint with recommendations for upgrades to implementation
  • Follow-up call to discuss progress in implementation
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Service Category: Digital Marketing 
Service Type: Digital Marketing Analysis 
Estimated Hours: 8 in advance; 4 on campus; up to 12 in travel time

Customer Requirements:

  • Provide answers to questions regarding goals, competitors, and existing assets
  • Provide sample social media sites and sample email messages
  • Organize location/attendees for campus presentation


  • Half-day on-campus visit and presentation
  • Summary PowerPoint with recommendations and findings from a review of the external website, paid interactive marketing campaigns, three sample email messages, and up to three social media properties
    Results compared to available assets for up to three competitors
  • Follow-up call
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Service Category: Information Architecture
Service Type: Information Architecture Assessment 
Estimated Hours: 45

Customer Requirements

  • Provide Ruffalo Noel Levitz access to Google Analytics
  • Implementation of code on site (footer) for heat maps
  • Provide access to stakeholders
  • Provide support in scheduling webcast presentation session


  • Evaluation of data from Google Analytics
  • Implementaiton of heat maps
  • Stakeholder interviews
  • Summary PowerPoint of findings specific to the information architecture of the current site with recommendations for changes to structure, nomenclature, and resource groupings
  • Heat mapping files
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Service Category: Website Optimization
Service Type: SEO and Content Diagnostic
Estimated Hours: 20 in advance preparation and SEO diagnostic setup and review; 4 on campus; up to 12 in travel time

Customer Requirements:

  • Provide programs and competitors for study
  • Participate in intake interview call (up to 90 minutes)
  • Organize location/attendees for campus presentation


  • Site upload into Ruffalo Noel Levitz's BrightEdge system for a period of at least two weeks (up to six weeks) to provide a summary of keyword strategies, current performance metrics, and competitor review; includes consideration of the main .edu site, plus two specific academic programs and up to three unique competitor sites
  • Up to a half-day on-campus visit and presentation
  • Summary PowerPoint with recommendations related to optimization, brand, readability, and user engagement, and highlighting specific pages that would benefit from optimization for search engines
  • Follow-up call
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